International Journal of

Business & Management Studies

ISSN 2694-1430 (Print), ISSN 2694-1449 (Online)
DOI: 10.56734/ijbms
Integrating AI Within The Sot Framework: A Case Study In Strategic Value Creation

Abstract


Leadership at all levels of a company is fundamentally about making decisions. These decisions can span the range from higher-level strategic initiatives for the organization, all the way down to a specific focus on what customer work to accept (and what not to accept) and how to tactically accomplish this work in the most efficient, performance-focused manner. In between these two points there is a myriad of operational and tactical decisions that link strategic direction, results, and ultimately value creation - the goal of strategy. Today a key strategic question that many organizations face deals with not only technology, but social, and even political undertones: “what will be the impact of AI on our business and how can we leverage this strategically for value creation?” This paper presents the concept of the SOT, Strategy, Operations, Tactics, alignment framework, through the introduction and practical integration of Artificial Intelligence capabilities of a major transnational industrial manufacturer of wind turbines. Utilizing PMI’s framework for AI, the paper analyzes specific areas affecting business functions and organizational development along the hierarchical SOT framework from top organizational leadership, to major project middle-managers, to tactical line supervisors, in the quest for efficient value alignment and creation throughout the hierarchy of the organization. A key area identified where we have demonstratable results is within customer requirements identification and allocation in large value industrial project orders relating to wind turbine project manufacturing and infrastructure; this was identified as a critical point where the organization was able to leverage AI so that external customer expectations on performance, delivery, and costs, align with internal organizational stakeholders’ business expectations and functional necessities and efficient & effective capabilities. Initial improvements realized include an approximate 24% faster project build/delivery rate with a decrease of change orders, down 13%, within the first 18 months of AI capability introduction within the SOT organizational framework. Within this newly-integrated SOT-AI system, we also consider scale effects that impact multiple SBUs with dispersed production control, procurement, engineering, and manufacturing assets in multiple regional areas. We identify specific and practical ways in which the integrated SOT-AI framework impacts results in tactical, operational/system, and strategic efforts and ultimately the enhancement of value and strategic advantage.