This is a systematic
literature review that show casesthe centrality of Business Analysis (BA) as a
strategic force in a successful organisational digitalisation effort. Although
the modern-day digital transformation can be considered through the prism of
technology, this paper is aimed to change the emphasis on technology while
focusing on the analytical mindset that is necessary to convert digital
ambition into quantifiable business value. Through a thorough review of
literatures, the paper comes up with a strong conclusion that Business Analysis
is a bridge and a dynamic organizational resource that is needed to cope with
the challenges of business model innovation and process re-engineering needed
to transform a modern enterprise in a world driven by fast technological
innovation. The results of the research and analysis indicate that having an
effective Business Analysis practice within an enterprise resolves the
long-running alignment gap as digital initiatives are clearly connected to both
the strategic goals and the needs of stakeholders within and outside the
enterprise. A strategic sensing, in which Business Analysis makes it possible
to detect digital opportunities, operational efficiency, in which the strict
value stream mapping achieves business model transformation, structured
frameworks, like the Compass Method, have been identified as key drivers. The
research finds that the absence of the translator role that the business
analyst plays causes the digitalisation efforts to continue being both
technical and operational cost centers and not strategic assets. The study,
therefore, highlights the need to incorporating Business Analysis as an
essential, critical, and strategic driver of digital transformation journeys to
swiftly create value and reduce the risks of misaligned, not fit for purpose
implementation while ensuring that competitive advantage is established in an
increasingly automated world.
